First Tips for Lawyers

Most lawyers do not really want to hear the word marketing because it sounds cheap. Worse they do not want to hear the word “sales”….

Marketing and Sales are two distinct components.

Many lawyers complain that they place a lot of advertising but they are not able to get ‘good clients’ from them. Well, it is not a matter of ‘good clients’, it is a matter of convincing the client that you are good enough to be retained. Of course, you will not be able to retain all of the clients just because they are coming to your office for consultation. However, there is always a potential to retain those clients. This will depend on your ability to close the deal and make a “sale”. Therefore a good marketing effort will not reap anything, if you are not able to sign up the client. This is why you should also focus on the selling part of the deal.

In everyday life we spend our time selling. We might not always get a monetary reward(s) for the products or the services, but we do sell… For instance if you are telling good things about your kids, you are trying to “sell” an image of the kids. If you are talking to a jury, or a judge you are trying to “sell” your arguments to the same jury or judge. Therefore, the word “sale” should not produce such a stigma or fear in your mind. Here are few practical ideas that I have about marketing and sales. If you are missing one component, it will always be hard to make a living.

Those are my first few practical tips:

1. Do not try to market to the entire world. Find a niche;

2. Print advertising works only in few situations;

3. Use the internet to your advantage;

4. Make sure you know your area of practice so that in front of the clients you do not have to spend your time reading books to answer your client;

5. Be gentle and considerate. Try to listen to the client.

6. If you are dealing with a client of different culture, understand the culture.

7. Do not make the client wait too long in your waiting room.

On the next article we will talk about the closing and retaining the client.

Remember treating your client well will go a long way to helping you keep the client….

Shah Peerally is an attorney licensed in California practicing immigration law and debt settlement. He has featured as an expert legal analyst for many TV networks such as NDTV, Times Now and Sitarree TV. Articles about Shah Peerally and his work have appeared on newspapers such as San Jose Mercury News, Oakland Tribune, US Fiji Times, Mauritius Le Quotidien, Movers & Shakers and other prominent international newspapers. His work has been commended by Congress women Nancy Pelosi and Barbara Lee.  He has a weekly radio show on KLOK 1170AM and frequently participates in legal clinics in churches, temples and mosques.


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Attorney Shah Peerally also deals in debt settlement. For more information call us on 510.742.5887 and visit us on

Information provided above is for educational purposes only.  One should not act or refrain to act solely based on the information provided.  You should consult an attorney to assess your case before proceeding.

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